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Your LinkedIn headline is one of the most important elements of your profile. Here's why investing time in crafting the perfect headline pays off.
Your headline is the first thing people see after your name. A compelling headline can be the difference between someone clicking on your profile or scrolling past.
LinkedIn's search algorithm heavily weighs your headline. The right keywords help you appear in searches by recruiters, clients, and potential partners.
A clear, specific headline helps the right people find you. Whether you're looking for jobs, clients, or collaborators, your headline signals who you are and what you offer.
With over 900 million LinkedIn members, a generic headline won't cut it. A unique, value-focused headline helps you stand out and be memorable.
LinkedIn profiles with optimized headlines receive up to 40% more profile views and are 5x more likely to appear in relevant searches.
Learn from these examples to craft a headline that gets results. Notice how the best headlines are specific, value-focused, and memorable.
"B2B Marketing Leader | Helping SaaS companies scale from $1M to $10M ARR | Former HubSpot"
Specific role, clear value proposition, credibility marker
"Senior Full-Stack Developer | React & Node.js Expert | Building scalable web apps for startups"
Technical skills, specialization, target audience
"Enterprise Sales Director | Closed $50M+ in deals | Helping B2B companies accelerate growth"
Quantified achievement, clear specialization
"AI Strategy Consultant | Helping Fortune 500 companies implement AI solutions | Ex-McKinsey"
Niche expertise, target clients, credibility
"Founder & CEO at TechStartup | Building the future of remote work | YC W22"
Clear role, mission-driven, social proof
"Product Designer | Creating intuitive SaaS experiences | Design systems advocate"
Specialization, what they create, personal brand
"Seeking new opportunities"
Doesn't tell anyone what you do or offer
"Passionate professional with excellent communication skills"
Generic, vague, and says nothing specific
"Guru | Ninja | Rockstar | Thought Leader"
Overused buzzwords that lack substance
"Marketing at Company XYZ"
Just a job title - misses opportunity to show value
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Get started for freeFollow these best practices to create a headline that attracts the right opportunities and makes a lasting impression.
Instead of "Marketing Professional," try "B2B SaaS Marketing Manager" or "Growth Marketing Lead for Startups." Specificity helps the right people find you.
Focus on what you do for others, not just your job title. "Helping companies reduce cloud costs by 40%" is more compelling than "Cloud Consultant."
LinkedIn cuts off headlines at around 220 characters on desktop and even shorter on mobile. Front-load your most important information.
Think about what terms your target audience might search for. Include relevant industry terms, skills, or specializations to improve discoverability.
Example:
"Senior Product Manager | AI & ML Products | Launching products used by 1M+ users | Ex-Google"
Using buzzwords like "guru," "ninja," "rockstar," or "thought leader"
Writing "Looking for opportunities" or "Open to work" as your main headline
Using only your job title without any value proposition
Stuffing too many keywords that make it hard to read
Being too vague: "Helping people succeed" tells nobody anything
Using excessive emojis or special characters
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Get started for freeLearn from professionals who've mastered the art of headline writing. Here's what makes their headlines work—and how you can apply the same formulas.

This headline is clean and scannable. It leads with a credible title, then immediately explains what her company does. Anyone reading this knows exactly who she is and the problem she solves.
[Title] at [Company] | [What You/Your Company Does]You're a founder or executive who wants to establish authority while making your company's value proposition clear.

Adam packs multiple hooks into one headline. He states his role, explains the core product benefit with a specific stat (70-80%), and adds who he helps. The specificity builds trust and curiosity.
[Title] @ [Company] | [Key Benefit + Specific Result] | [Who You Help + Outcome]You have impressive metrics to share and want to appeal to a specific audience (like startup founders).

Justin leads with a memorable personal brand ("The $10M Solopreneur") that instantly positions him as successful. Then he pivots to his audience—showing he's not just about himself, but about helping others achieve similar results.
[Memorable Title/Personal Brand] | Helping [Number]+ [Audience] [Achieve Outcome]You've built a personal brand and want to highlight both your success and your mission to help others.

Beatrice leads with a direct promise to her ideal client, not her job title. The phrase "doesn't sound like AI" is timely and differentiating. She closes with credibility markers that expand her professional identity.
[Promise/Outcome for Your Client]. [What You Deliver + Differentiator] | [Additional Roles/Credentials]You're a service provider who wants to lead with the value you deliver rather than your title.

Austin uses a conversational, first-person approach that feels personal and direct. He includes a specific, compelling result ($44K+ raise) and a clear call-to-action with a link. It's bold and sales-focused—but it works because the promise is strong.
I [Help/Teach] [Audience] [Achieve Outcome] // [CTA with Specific Benefit] 👉 [Link]You're a founder, coach, or creator comfortable with a promotional tone who wants to drive traffic directly to your offer.
Lead with clarity or curiosity—either state exactly what you do, or hook them with a bold claim.
Be specific—numbers, percentages, and dollar amounts build credibility.
Know your audience—speak directly to the people you want to attract.
Add a differentiator—what makes you stand out from others with similar titles?
Include a CTA when appropriate—if you have a clear offer, don't be afraid to point people to it.
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Get started for free35 ready-to-use headline templates for common industries. Find your niche and customize these proven formulas.
Digital Marketing Manager at HubSpot | Helping B2B brands generate 2x more qualified leads through content strategy
I help DTC brands turn followers into customers | Social Media Strategist | Scaled 3 accounts to 100K+ organically
Content Marketing Lead @ Shopify | Building content engines that drive $10M+ in pipeline | Ex-Buffer, Ex-Mailchimp
Freelance Social Media Manager | I take LinkedIn off your plate so you can focus on running your business | 50+ clients served
Growth Marketer | Helping SaaS startups go from $1M to $10M ARR | Paid Ads, SEO & Conversion Optimization
Account Executive at Salesforce | Helping mid-market companies streamline their sales process | President's Club 2023 & 2024
SDR @ Gong | Booking 50+ meetings/month for enterprise sales teams | Future AE in training
VP of Sales | Built sales teams from 0 to $50M ARR at 3 startups | Now helping founders build scalable sales engines
Business Development Manager at Stripe | Opening doors for fintech partnerships across EMEA | Let's connect if you're building in payments
I help B2B founders close their first 100 customers | Sales Consultant | 15+ years in SaaS sales
Senior Software Engineer at Google | Building scalable backend systems in Go & Python | Open source contributor
Full Stack Developer | React, Node.js, AWS | Turning complex problems into simple, elegant code | Open to new opportunities
Engineering Manager @ Airbnb | Leading a team of 12 engineers building the future of travel experiences | Hiring!
DevOps Engineer | Helping startups deploy faster with CI/CD, Kubernetes & Terraform | I automate what slows you down
Freelance Web Developer | I build high-converting websites for coaches and consultants | 100+ sites launched | Webflow Expert
Financial Analyst at Morgan Stanley | Turning data into actionable insights for institutional investors | CFA Level 3 Candidate
CFO | Helping startups navigate from Seed to Series B | Former investment banker turned operator | Open to fractional roles
Tax Consultant | I help small business owners keep more of what they earn | Saved clients $5M+ in taxes | CPA
Investment Advisor at Fidelity | Helping families build generational wealth through smart portfolio management | CFP®
Bookkeeper for E-commerce Brands | I make your numbers make sense so you can scale with confidence | QuickBooks & Xero Certified
Talent Acquisition Manager at Netflix | Building world-class teams one hire at a time | 500+ hires and counting
HR Business Partner | Helping tech companies scale their people operations from 50 to 500 employees | SHRM-SCP
Executive Recruiter | I find CEOs, CFOs, and VPs for venture-backed startups | 200+ executive placements
People Ops Lead @ Notion | Creating a workplace where people actually want to work | Culture, engagement & employee experience
Career Coach | I help mid-career professionals land $150K+ roles in 90 days | 500+ clients hired at Google, Meta, Amazon
Founder & CEO at Loom | Making async video communication the default for remote teams | Series C, $200M+ raised
Business Consultant | I help service-based businesses add $500K in revenue without ads | Strategy + Systems + Scale
Executive Coach for Tech Leaders | Helping founders and execs lead with clarity, not chaos | Former VP @ Uber
The LinkedIn Guy | I grew from 0 to 300K followers in 18 months | Teaching creators how to build audiences that pay
Fractional CMO | Plug-in marketing leadership for startups that need strategy, not another agency | 3 exits under my belt
Registered Nurse | ICU Specialist at Mayo Clinic | Passionate about patient advocacy and evidence-based care | BSN, RN
Healthcare Consultant | Helping hospitals reduce readmission rates by 30%+ | Former Director of Operations at HCA Healthcare
Licensed Therapist | Helping high achievers overcome anxiety and burnout | Virtual sessions available | LMFT
Medical Device Sales | Bringing innovative surgical solutions to orthopedic surgeons across the Midwest | Top 5% nationally
Certified Health Coach | I help busy professionals lose 20+ lbs without diets or gym memberships | 1,000+ transformations
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